Euroscience Open Forum 2012

Scientists are often at the forefront of raising public awareness of difficult and complex issues. They frequently fail to get their message across effectively. How can they frame their messages so that they create resonance with the intended audience?
Social scientists, psychologists and scientists attempt to answer these questions and explain why communicating science is difficult.
This session will tackle a critical problem head on with a panel who will explore how to communicate effectively, using the very difficult examples of climate change and nuclear weapons as case studies.