The world is increasingly one of Key Performance Indicators, Rankings and League Tables and the universities are no exception. Yet universities should be the repositories of academic freedom. Can these two issues be reconciled? What do League Tables really measure? What makes a good ranking? Are they measuring what's important or excellent? Are they a guide to global competitiveness? Can European universities compete in the new global environment? Should government policy and or institutional strategy focus on its position in a ranking or on improving the quality of higher education? How should rankings develop in the future?